Muva nje,Zhang Li, umsunguli kanye ne-CEO yeInkampani XINZIRAIN Shoes Co., Ltd., wamenywa engxoxweni esezingeni eliphezulu ukuze agqamise impumelelo yakhe ephawulekayo embonini yokukhiqiza izicathulo zabesifazane. Kuyo yonke inhlolokhono, uZhang Li ugcizelele ukuzinikela kwakhe kukhwalithi futhi wabelana ngokuthi uhole kanjani ngempumeleloI-XINZIRAINukuze ube umholi womhlaba wonke, ebeka indinganiso entsha ye-"Made in China" esiteji somhlaba.
Njengephayona emakethe yezicathulo zabesifazane baseShayina, uZhang Li uhlale esekela ifilosofi "yekhwalithi kuqala." Ebona imikhawulo yezindlela ezijwayelekile ezishibhile, zokukhiqiza ngobuningi emakethe yanamuhla yomhlaba wonke, u-Zhang ubeke esikhundleni sakhe.I-XINZIRAINnjenge-premiumisicathulo sangokwezifisoumkhiqizi. Ngokugxila ekuletheni umsebenzi oncomekayo, usezuze ukuqashelwa emhlabeni wonke ngemikhiqizo yenkampani esezingeni eliphezulu.
Phakathi nenhlolokhono, uZhang wacabanga ngohambo lwakhe lwezamabhizinisi. Kusukela ekuqaleni, washintshaI-XINZIRAINibe omunye wabakhiqizi abaphezulu embonini ngokuphakamisa njalo ibha yeamazinga okukhiqizanokuqinisekisa ukuthi zonke izicathulo zenziwe ngobunono. Lokhu kuzibophezela emininingwaneni kusize inkampani ukuthi ithole isisekelo esiqinile kuzo zombili izimakethe zasekhaya nezamazwe ngamazwe.
Ngaphezu kokuphumelela kwebhizinisi lakhe, uZhang uphinde abe ngummeli wokuthuthukiswa kwemboni yezicathulo zaseChina. Ukholelwa ukuthi ukuze zihlale zincintisana emhlabeni wonke, izinkampani zaseShayina kufanele ziqhubeke zithuthukisa izinga lomkhiqizo kanye nokwakheka. Ngokubamba iqhaza ngenkuthalo ekuthuthukisweni kwamazinga emboni, wabelane ngobungcweti bakhe ekuphathweni kwekhwalithi, ephushela imboni emazingeni aphezulu.
Ngaphansi kobuholi bakhe,I-XINZIRAINiyaqhubeka nokwandisa ukufinyelela kwayo emhlabeni wonke, ngemikhiqizo ethengiswa kulo lonke elaseYurophu, eNyakatho Melika, naseNingizimu-mpumalanga Asia. U-Zhang uhlanganise ithimba labaklami abasezingeni lomhlaba, eliqinisekisa ukuthi iqoqo lesizini ngayinye lihlala liphambili kumathrendi emfashini. Ukukholelwa kwakhe ekusungulweni kwezinto ezintsha njengokhiye wokugcina umkhawulo wokuncintisana emakethe kuwumgogodla wempumelelo yenkampani.
Ngale ngxoxo, u-Zhang akagcinanga nje ngokubonisa amakhono akhe obuholi nokuzinikela okungantengantengi ngekhwalithi kodwa wabuye waqina nakakhuluI-XINZIRAINIsithunzi njengamandla ahamba phambili embonini yezicathulo zomhlaba jikelele. Usazibophezele ekuthuthukiseni ukuncintisana kwenkampani kanye nokuletha izicathulo ezisezingeni eliphezulu kubathengi emhlabeni wonke.
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