I-Xinzirain: Ukuphakamisa imfashini yabesifazane nge-Heritage kanye ne-Innovation

Ukwakha ngesisekelo sobungcweti nombono, i-Xinzirain ivele yavela emcimbini wamaShayina wasekhaya wayindawo yamandla omhlaba emafulethini asolwandle okunethezeka kwabesifazane. Kusukela ngo-2007, i-Xinzirain iye yazibophezela ekuhlanganiseni ubuciko bendabuko ngezindlela ezithuthukile zokuklama, kufaka phakathi amamodeli we-3D ne-5D, ukuletha izicathulo zezinyawo ezisezingeni eliphakeme ezinika amandla abesifazane emhlabeni jikelele. Ngaphansi kobuholi bomsunguli uTina Zhang, uhlobo lomkhiqizo lukhule ukusekela amaklayenti angaphezu kuka-50 000, ukuhlinzeka ngezixazululo zokugcina ezikuwo kusuka kumqondo kuya emakethe.

Usanda kuqashelwa ngemiklamo emisha ne-brandon ekhethekile ye-brandon "Shell", i-Xinzirain ithole "uhlobo olungcono kakhulu lwezicathulo zonyaka ka-2023. Le mpistone igcizelela ukuzinikela kwekhwalithi nokwaneliseka kwekhwalithi.

Ukuqhubekela phambili, i-Xinzirain isondisa i-Footprint yayo yomhlaba wonke ngokusungula ubudlelwano nama-ejenti angaphezu kwekhulu emhlabeni jikelele, ngenyusa ngcono umsebenzi wayo ukuze uhlele kabusha izicathulo ze-Luxury. Umbono kaTina ufaka ukungakhuli komkhiqizo kuphela kepha futhi nomsebenzi wezenhlalo: ukusekela izingane ezingaphezu kuka-500 ezine-leukemia, zibonisa ukuzibophezela emsebenzini wezenhlalo.

Sonke izicathulo ezakhiwe nguXinzirain zixoxa indaba yobungqabavu nokunikwa amandla, ngomyalezo ocacile: Ukuqiniseka kuqala kusuka emhlabathini kuya phezulu. Umkhiqizo ulungele ukuba yinxusa lezinyawo zabesifazane eziphakeme kakhulu, ezihlanganisa ubuciko baseChinese ngesikhalo sanamuhla, sokukhanga komhlaba.