I-XINZIRAIN: Ukuphakamisa Imfashini Yabesifazane Ngamagugu Nokusungula

Yakhela phezu kwesisekelo sobungcweti nombono, i-XINZIRAIN isishintshile isuka ohlotsheni lwendawo lwamaShayina yaya ekubeni yisizinda esinamandla emhlabeni wonke ezicathulweni zikanokusho zabesifazane. Kusukela ngo-2007, i-XINZIRAIN izibophezele ekuhlanganiseni ubuciko bendabuko namasu okuklama athuthukile, okuhlanganisa ukumodela kwe-3D ne-5D, ukuletha izicathulo zangokwezifiso zekhwalithi ezinikeza abesifazane amandla emhlabeni jikelele. Ngaphansi kobuholi bomsunguli uTina Zhang, uhlobo lomkhiqizo lukhule lusekela amaklayenti angaphezu kuka-50,000, luhlinzeka ngezixazululo zokuphela komqondo kusuka kumqondo kuya emakethe.

Esanda kuqashelwa ngemiklamo emisha ngochungechunge olukhethekile lwe-Brandon Blackwood “igobolondo”, i-XINZIRAIN ithole umklomelo "we-Best Emerging Footwear Brand of the Year" ngo-2023. Lesi senzakalo esiyingqopha-mlando sigcizelela ukuzinikela komkhiqizo kukho kokubili ikhwalithi nokwaneliseka kweklayenti.

Ukuqhubekela phambili, i-XINZIRAIN inweba umkhondo wayo womhlaba wonke ngokusungula ubudlelwano nama-ejenti angaphezu kwe-100 emhlabeni wonke, ithuthukise umgomo wayo wokuchaza kabusha izicathulo zikanokusho. Umbono kaTina awubandakanyi ukukhula komkhiqizo kuphela kodwa nomsebenzi womphakathi: ukuxhasa izingane ezingaphezu kuka-500 ezine-leukemia, okubonisa ukuzibophezela ekuzibophezeleni kwenkampani emphakathini.

Zonke izicathulo ezenziwe u-XINZIRAIN zixoxa indaba yobuhle nokunika amandla, ngomlayezo ocacile: ukuzethemba kuqala kusuka phansi kuya phezulu. Lo mkhiqizo ulungele ukuba yinxusa lezicathulo zabesifazane ezisezingeni eliphezulu, ohlanganisa ubuciko baseShayina nokukhanga kwesimanjemanje, emhlabeni jikelele.