Ukuvela nokwakhiwa kwebhande lezimboni kuyinqubo ende futhi ebuhlungu, futhi ibhande lemboni yezicathulo zabesifazane i-Chengdu, elaziwa ngokuthi "Inhloko-dolobha Yezicathulo Zabesifazane e-China," injalo. Imboni yokukhiqiza izicathulo zabesifazane e-Chengdu ingalandelelwa emuva kuma-1980s, kusukela ku-Jiangxi Street e-Wuhou District kuya endaweni engaphansi kwedolobha i-Shuangliu. Yavela ezingqungqutheleni ezincane zemindeni yaya emigqeni yokukhiqiza yezimboni yesimanje, ehlanganisa lonke uchungechunge lwezimboni olukhuphuka nomfula ongezansi lusuka ezintweni zokusetshenziswa zesikhumba kuya ekuthengisweni kwezicathulo. Ikleliswe endaweni yesithathu esizweni, ibhande lemboni yezicathulo i-Chengdu, elihambisana ne-Wenzhou, i-Quanzhou, ne-Guangzhou, selikhiqize izinhlobo eziningi zezicathulo zabesifazane, elithumela emazweni angaphezu kuka-120 futhi likhiqiza amakhulu ezigidigidi ngonyaka. Isiphenduke isitolo esikhulu kunazo zonke sezicathulo, izitolo, ukukhiqiza, nehabhu lokubonisa eNtshonalanga China.
Kodwa-ke, ukuthutheleka kwemikhiqizo yangaphandle kwaphazamisa ukuthula kwalesi "Capital of Women's Shoes." Izicathulo zabesifazane ze-Chengdu azizange ziguquke ngempumelelo emikhiqizweni enophawu njengoba bekulindelekile kodwa kunalokho zaba izimboni ze-OEM zemikhiqizo eminingi. Imodeli yokukhiqiza ene-homogenized kancane kancane yenza buthaka izinzuzo zebhande lezimboni. Ngakolunye uhlangothi lwe-supply chain, umthelela omkhulu we-e-commerce e-inthanethi uphoqe imikhiqizo eminingi ukuthi ivale izitolo zabo ezibonakalayo futhi ziphile. Le nkinga yasakazeka ngebhande lemboni yezicathulo zabesifazane i-Chengdu njengomphumela wovemvane, okubangela ukuba imiyalo yehle futhi amafekthri avale, okuphushela lonke ibhande lemboni uguquko olunzima.
U-Tina, oyi-CEO ye-Chengdu XINZIRAIN Shoes Co., Ltd., uzibonile izinguquko ebhandeni lemboni yezicathulo zabesifazane base-Chengdu ohambweni lwakhe lweminyaka engu-13 lwebhizinisi kanye nezinguquko ezintathu. Ngo-2007, u-Tina wabona amandla ebhizinisi ezicathulweni zabesifazane ngenkathi esebenza emakethe yezitolo e-Chengdu's Hehuachi. Ngo-2010, u-Tina waqala imboni yakhe yezicathulo zabesifazane. "Emuva ngaleso sikhathi, savula imboni e-Jinhuan, sathengisa izicathulo e-Hehuachi, sabuyisela imali ekukhiqizeni. Leyo nkathi yayiyinkathi yegolide yezicathulo zabesifazane baseChengdu, eqhuba wonke umnotho waseChengdu," u-Tina wachaza ukuchuma ngaleso sikhathi. .
Kepha njengoba imikhiqizo emikhulu efana ne-Red Dragonfly ne-Yearcon isondela kubo ngezinsizakalo ze-OEM, ingcindezi yama-oda we-OEM yakhipha isikhala sabo semikhiqizo ephethwe bona. "Sikhohliwe ukuthi sinegama lethu ngenxa yengcindezi yokugcwalisa imiyalo yama-ejenti," kukhumbula uTina, echaza leso sikhathi ngokuthi "njengokuhamba nomuntu ekumpintsha umphimbo." Ngo-2017, ngenxa yezizathu zemvelo, u-Tina wathuthela ifekthri yakhe epaki elisha, waqala uguquko lwakhe lokuqala ngokusuka ku-OEM engaxhunyiwe ku-inthanethi waya kumakhasimende aku-inthanethi afana neTaobao ne-Tmall. Ngokungafani ne-OEM yevolumu enkulu, amakhasimende aku-inthanethi abe nokugeleza kwemali okungcono, akukho ngcindezi ye-inventory, futhi akukho sikweletu esisilele emuva, okuholela ekunciphiseni kwengcindezi yokukhiqiza nokuletha impendulo eminingi yedijithali evela kubathengi ukuze kuthuthukiswe ukukhiqizwa kwefekthri namandla e-R&D, ukudala imikhiqizo ehlukene. Lokhu kwabeka isisekelo esiqinile sendlela kaTina yokuhwebelana kwamanye amazwe kamuva.
Ngakho, uTina, owayengasazi noma yisiphi isiNgisi, waqala uguquko lwakhe lwesibili, kusukela ekuqaleni ekuhwebeni kwamanye amazwe. Wenza ibhizinisi lakhe laba lula, wayishiya imboni, washintshela ekuhwebeni kwemingcele, futhi wakha kabusha iqembu lakhe. Naphezu kokugqolozela okubandayo nokugconwa kontanga, ukuhlakazwa nokuguqulwa kwamaqembu, nokungaqondi nokungavunyelwa komkhaya, waqhubeka, echaza lesi sikhathi ngokuthi “njengokuluma inhlamvu.” Ngalesi sikhathi, uTina wahlushwa ukucindezeleka okukhulu, ukukhathazeka njalo, nokuqwasha, kodwa waqhubeka nokufunda ngohwebo lwangaphandle, ukuvakashela nokufunda isiNgisi, nokwakha kabusha iqembu lakhe. Kancane kancane, uTina kanye nebhizinisi lakhe lezicathulo zabesifazane balibangisa phesheya kwezilwandle. Ngo-2021, inkundla ye-inthanethi kaTina yaqala ukukhombisa isithembiso, ngama-oda amancane wamakhulu amapheya avula kancane kancane imakethe yaphesheya ngekhwalithi. Ngokungafani nezinye izimboni ezinkulu ze-OEM, u-Tina waphikelela eqophelweni eliphezulu kuqala, egxile ezinkampanini zabaklami abancane, abagqugquzeli, kanye nezitolo ezincane zamaketanga phesheya kwezilwandle, edala imakethe eyi-niche kodwa enhle. Kusukela ekwakhiweni kwe-logo kuye ekukhiqizeni kuye ekuthengisweni, u-Tina wayebandakanyeke ngokujulile esinyathelweni ngasinye senqubo yokukhiqiza izicathulo zabesifazane, eqedela iluphu evalekile ebanzi. Uqoqe amashumi ezinkulungwane zamakhasimende aphesheya kwezilwandle ngenani eliphezulu lokuthenga kabusha. Ngesibindi nokubekezela, uTina usezuze izinguquko zebhizinisi eziyimpumelelo kaninginingi.
Namuhla, uTina wenza ushintsho lwakhe lwesithathu. Ungumama wezingane ezintathu ojabule, othanda ukuqina, kanye ne-blogger yevidiyo emfushane ekhuthazayo. Usephinde wakwazi ukulawula impilo yakhe, futhi lapho ekhuluma ngezinhlelo zesikhathi esizayo, u-Tina uhlola ukuthengiswa kwama-ejensi amabhrendi abaklami abazimele baphesheya kwezilwandle futhi athuthukise owakhe uhlobo, ebhala eyakhe indaba yomkhiqizo. Njengakwifilimu ethi "UDeveli Wears Prada," impilo iyinqubo yokuzitholela njalo. U-Tina naye ulokhu ehlola amathuba amaningi. Ibhande lemboni yezicathulo zabesifazane i-Chengdu lilindele osomabhizinisi abavelele njengoTina ukuthi babhale izindaba ezintsha zomhlaba jikelele.
Isikhathi sokuthumela: Jul-09-2024
