Eminyakeni yakamuva, "Izicathulo-Izinzwane Eziyisihlanu" zishintshile kusukela kuzicathulo ze-niche zaba umuzwa wemfashini womhlaba wonke. Ngenxa yokusebenzisana kwephrofayili ephezulu phakathi kwemikhiqizo efana ne-TAKAHIROMIYASHITATheSoloist, SUICOKE, kanye ne-BALENCIAGA, i-Vibram FiveFingers isiphenduke into okufanele ube nayo kwabahleli bezitayela. Lezi zicathulo, ezaziwa ngomklamo wazo ohlukile wokuhlukaniswa kwezinzwane, zinikeza kokubili induduzo engenakuqhathaniswa kanye nesitayela esiyingqayizivele esihambisana nesizukulwane esincane.
Ukuduma kweFiveFingers sekudlulele ezinkundleni ezifana neTikTok, lapho i-hashtag ethi #fivefingers iqoqe izinkulungwane zokuthunyelwe. Usesho lwe-Google lwe-FiveFingers lukhuphuke ngo-70% ezinyangeni ezinhlanu ezedlule, ngokuchofoza okungaphezu kuka-23,000 ngenyanga, okubonisa isidingo esikhulayo salezi zicathulo ezintsha.
Ingxenye ebalulekile yempumelelo yenkundla yezokuxhumana ye-FiveFingers ingabangelwa umthelela wezicathulo zika-Maison Margiela zikaTabi, ezinomqondo ofanayo wokuklama. Ngonyaka odlule, izicathulo ze-Tabi zifinyelele ohlwini lwe-LYST "Imikhiqizo Eshisa Kakhulu Eyishumi", eletha ukunaka okwengeziwe kwezicathulo ezihlukaniswe izinzwane. Ithimba lika-Vibram lithole ukuthi abathengi abaningi abadlulela phambili ngemfashini abamukele i-FiveFingers ngaphambilini babegqoke izicathulo ze-Tabi, okugqamisa ukushintsha kokuncanyelwayo kwabathengi ukuya emiklameni enesibindi nengajwayelekile. Kuyathakazelisa ukuthi lokho okwake kwabhekwa njengokuyinhloko okukhethwa ngamadoda manje sekuheha izethameli eziningi zesifazane.
Umkhiqizo wase-Japan i-SUICOKE ubambe iqhaza elibalulekile ekwandiseni i-FiveFingers, ibambisene ne-Vibram kusukela ngo-2021. Ngokusebenzisana nabaklami abafana no-TAKAHIROMIYASHITATheSoloist, u-SUICOKE weqe imingcele yalesi sitayela sezicathulo, okwenza kwaba yisisekelo semfashini yangaphandle nasemgwaqweni. Lokhu kubambisana, kanye nemiklamo yangokwezifiso, kubonisa ukuthi ukuhlanganyela okulungile kungasiphakamisa kanjani isikhalo somkhiqizo.
U-BALENCIAGA, umshicileli emhlabeni wemfashini, ubone amandla e-Five-Toe Shoes zisuka nje. Iqoqo labo le-Fall/Winter 2020 lifake imiklamo eminingana ye-Five-Toe eyaba yisithonjana ngokuhlanganisa kwabo isitayela sesiginesha ye-BALENCIAGA nobuhle obusebenzayo be-Vibram. Lokhu kusebenzisana kwabeka inkundla yokukhuphuka kwesicathulo emhlabeni wemfashini.
I-Vibram FiveFingers ekuqaleni yayiklanyelwe ukunikeza ulwazi "olungenalutho", ukukhuthaza ukunyakaza konyawo lwemvelo kanye nokwenza ngcono ukuqondana komzimba wonke. Umphathi Jikelele we-Vibram u-Carmen Marani uchaze ukuthi unyawo luneziphetho eziningi zemizwa emzimbeni, futhi ukuhamba "ungafake zicathulo" kungenza kusebenze imisipha yonyawo, okungase kudambise izinkinga ezithile zomzimba. Lo mqondo uzwakala kwabaningi emhlabeni wemfashini, okwenza isicathulo sithandeke nakakhulu.
Nakuba izicathulo ze-FiveFingers zingase zithathe isikhathi ukuzivumelanisa nazo, ukwakheka kwazo okuyingqayizivele nokusebenza kwazo kuyamukelwa, ikakhulukazi phakathi kwabagqugquzeli bemfashini. Njengoba izinhlobo eziningi ezisezingeni eliphezulu ziveza intshisekelo yokusebenzisana, ukuba khona kwe-FiveFingers embonini yezemfashini kulindeleke ukuthi kukhule.
Kwa-XINZIRAIN, sisebenza ngokukhethekileukwenziwa kwezicathulo zangokwezifiso nezikhwama, enikeza amabhrendi ithuba lokudala imikhiqizo ehlukile ehambisana nezethameli zabo. Uma ungathanda ukuhlola ukuthi izimo zephrojekthi ezenziwe ngokwezifiso zingakhuphula kanjani umkhiqizo wakho, sikumema ukuthi uthole izinsiza zethu. Vakashela wethuAMACALA WEPROJEKTHI ukuze ufunde kabanzi mayelana namakhono ethu nokuthi singawusekela kanjani umzamo wakho olandelayo wemfashini.
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