Umlando onezitezi ka-Birkenstock waqala ngo-1774, okwenza kube igama elifana nekhwalithi nokunethezeka. U-Konrad Birkenstock, ngo-1897, wenza izinguquko zezicathulo ngokusungula isicathulo sokuqala esimise okwe-anatomically sokugcina nombhede oguquguqukayo, wabeka isisekelo sempumelelo yomkhiqizo. Ngaphandle kokuthambekela ekukhiqizeni izimboni ekuqaleni kwekhulu lama-20, i-Birkenstock yahlala izibophezele ekwenzeni izicathulo ngokwezifiso. Lokhu kuzinikela kuholele ebuchwephesheni babo ekwakhiweni kwe-insole, ukufeza isidingo esikhulayo semakethe sezinkambiso, izicathulo ezisebenzayo.
Ukudalwa kuka-Konrad ngo-1902 kombhede oyikhonco kwamukelwa ngokushesha abakhiqizi abakhulu bezicathulo ngokunethezeka nokusekelwa. Ngo-1913, u-Birkenstock wabambisana nomphakathi wezokwelapha ukukhiqiza izicathulo zezempilo ngobuningi, egcizelela ukubaluleka kwezicathulo ezifanele zempilo yezinyawo.
Phakathi neMpi Yezwe I, i-Birkenstock yandisa iminikelo yabo ukuze ifake izicathulo zamathambo zamasosha, futhi ngo-1914, bethula "i-Blue Footbed," ethengiswa kulo lonke elaseYurophu. Izifundo zabo zokuqeqeshwa kochwepheshe ngo-1932 kanye nokushicilelwa kwe-Carl Birkenstock System ngo-1947 kwaqinisa ubuchwepheshe babo kwezempilo ezinyaweni.
Idizayini ka-Karl Birkenstock yango-1963 yembadada yokuqala yase-Birkenstock, "I-Madrid," yaphawula ukungena komkhiqizo emakethe evamile. Ngo-1966, izimbadada ze-Birkenstock zafinyelela e-United States, zathola ukuthandwa ngomnyakazo we-1970s counter-culture.
I-sandal yase-Arizona eyisakhiwo sodumo, eyethulwa ngo-1973, yaba edayisa kakhulu emhlabeni wonke. I-Birkenstock yamukela ukusimama ngo-1988 futhi yaqala kabusha ngeminyaka yawo-1990 njengoba "i-anti-fashion" yaba yimfashini. Ukuhlanganiswa komkhiqizo ube yinkampani ngo-2013 kanye nesitudiyo sawo sokudala eParis ngo-2019 kukhombisa ifa lawo elivelayo.
Ukugxila kukaBirkenstock ekunethezekeni nempilo kuhlala kuqinile. Banqabile ukuba yibhrendi ewubukhazikhazi, benqaba ukusebenzisana namalebula asemfashinini ukuze bahlale bethembekile kumanani abo abalulekile.
Kwa-XINZIRAIN, sinikezela ngemikhiqizo yangokwezifiso ye-Birkenstock, kusukela kumiklamo ehlukile kuye ekukhiqizweni okugcwele. Amasevisi ethu asiza imikhiqizo yakho ukuthi igqame embonini yemfashini futhi asekele imisebenzi yebhizinisi eliqinile. Xhumana nathi namuhla ukuze ufunde kabanzi mayelana nezinsizakalo zethu zokwenza ngokwezifiso nezinye izixazululo zokukhiqiza.
Isikhathi sokuthumela: Jul-02-2024
