UNGAWUQALA KANJANI UMUGQA WEZICATHULO NESIKHWA?
Siyakwamukela Kusevisi yethu ye-OEM & Yangasese Yelebula
Funda Indlela Yokuqala Ibhrendi Yezicathulo Nesikhwama Sakho Kusukela Ekuqaleni
Njengoba sinesipiliyoni seminyaka engaphezu kwengu-20 ekukhiqizeni amalebula angasese ezicathulo nezikhwama, Iphakheji yethu Yokuqalisa ebanzi yakhelwe ukukuqondisa kunqubo yokudala umkhiqizo wakho ngezinyathelo ezi-6 nje ezilula. Kungakhathaliseki ukuthi ufuna izinsiza ze-OEM noma ze-ODM, sinikeza izixazululo eziklanyelwe ukushintsha imibono yakho ibe ngokoqobo. Kusukela ekwakhiweni komqondo kuya ekukhiqizweni, siqinisekisa ukuthi yonke imininingwane ihlangabezana nokulindelweyo. Ulungele ukwethula uhlobo lwakho oluhlukile lwesicathulo nesikhwama? Qhubeka ufunda ukuze uthole ukuthi singakusiza kanjani wenze umbono wakho uphile.
RESERACH
KLANYWA
I-PROTOTYPE SAMPLING
UKHIQIZO
UKUPAKA
UKUTHUMELA NOKUSABISWA
1 UCWANINGO&UBANDLA
Ngaphambi kokudala umkhiqizo wakho wezicathulo nesikhwama, ucwaningo olunzulu lubalulekile. Qala ngokuhlonza i-niche noma igebe emakethe—into ehlukile noma inselele evamile wena noma izethameli zakho ezihlosiwe ongase ubhekane nazo. Lokhu kuzoba yisisekelo sobunikazi bomkhiqizo wakho. Uma usukhombe i-niche yakho, thuthukisa ibhodi yemizwa noma isethulo somkhiqizo ukuze uveze ngokucacile umbono wakho, okuhlanganisa izitayela, izinto zokwakha, nemiqondo yokuklama. Njengomkhiqizi wezicathulo nezikhwama zangokwezifiso, sikhethekile ekusizeni ukuthi ucwenge imibono yakho futhi siyenze ibe ibhrendi eqinile, echazwe kahle. Ake sikuqondise ekuletheni umbono wakho oyingqayizivele ekuphileni.
2 IQINISO NEZINKHIWO
Isinyathelo esilandelayo ukwenza imibono yakho iphile ngokudala imidwebo elula noma ukuqoqa izinkomba zezithombe zemiklamo yakho yezicathulo nezikhwama. Le mibono ebonakalayo isisiza ukuthi siqonde umbono wakho ngokucacile. Ithimba lethu lochwepheshe lizoguqula imibono yakho ibe imidwebo yezobuchwepheshe enemininingwane ngesikhathi sesigaba se-prototyping. Ukuze uthole indlela ebanzi, iphakethe lobuchwepheshe bezicathulo noma isikhwama liyithuluzi elihle kakhulu lokubonisa imiklamo yakho futhi lifake yonke imininingwane edingekayo. Sinikeza isiqondiso sendlela yokudala iphekhi lobuchwepheshe elichwepheshile, eliphelele ngezifanekiso ze-Excel, ukuqinisekisa ukuthi amadizayini akho alungele ukukhiqizwa. Masikusize uguqule imiqondo yakho ibe ngokoqobo
3 UKWENZA ISAMBULO
Ngaphambi kokudala umkhiqizo wakho wezicathulo nesikhwama, ucwaningo olunzulu lubalulekile. Qala ngokuhlonza i-niche noma igebe emakethe—into ehlukile noma inselele evamile wena noma izethameli zakho ezihlosiwe ongase ubhekane nazo. Lokhu kuzoba yisisekelo sobunikazi bomkhiqizo wakho. Uma usukhombe i-niche yakho, thuthukisa ibhodi yemizwa noma isethulo somkhiqizo ukuze uveze ngokucacile umbono wakho, okuhlanganisa izitayela, izinto zokwakha, nemiqondo yokuklama. Njengomkhiqizi wezicathulo nezikhwama zangokwezifiso, sikhethekile ekusizeni ukuthi ucwenge imibono yakho futhi siyenze ibe ibhrendi eqinile, echazwe kahle. Ake sikuqondise ekuletheni umbono wakho oyingqayizivele ekuphileni.
4 UKUKHIQIZA
Ngemuva kwesigaba sokuthuthukiswa komkhiqizo ku-Isinyathelo sesi-3, sesilungele ukuqala ukukhiqiza ngobuningi bomklamo wakho. Sinikezela nge-Low Order Quantity [MOQ] ngokukhiqizwa kwezicathulo zelebula yangasese okukuvumela ukuthi uhlole imakethe ngamanani amancane noma iwholesale ngamanani amakhulu. Siphinde sinikeze imodeli yokuthumela ucezu olulodwa. Ingqalasizinda yethu yokukhiqiza ilebula yangasese iyinhlanganisela ephelele yobuchwepheshe bendabuko kanye nokucushwa kwesimanje. Sihlinzeka ngezixazululo zokuphela-to-ekupheleni futhi sengamele inqubo ye-supply chain ukuze siqinisekise ukuthi amazinga ekhwalithi nezinyathelo ezibalulekile ziyahlangatshezwa. Imikhiqizo yethu yelebula yangasese ihlanganisa izicathulo zabesifazane ezenziwe ngezandla, izicathulo ezisemthethweni zamadoda, izicathulo zezemidlalo, izimpahla zesikhumba nemithwalo, izimbadada zase-Arabia nezicathulo ezenziwe ngokwezifiso.
5 UKUPAKA
Ufuna ukuphakamisa umkhiqizo wakho ngamabhokisi angokwezifiso anesitayela esiyingqayizivele. Ngokungeziwe kumasevisi ethu okwenza izicathulo, siphinde sinikeze ukwesekwa kokupakisha. Sisebenza nabakhiqizi bebhokisi bekhwalithi ukuze banikeze amabhokisi ezicathulo aphezulu/aphansi, odonsa, izikhwama zendwangu kanye nephepha lekhwalithi. Okudingayo ukuze wenze ibhokisi lezicathulo umklamo webhokisi lezicathulo kanye nelogo. Ngalokhu, kufanele ube nawo wonke amathuluzi owadingayo ukuze ufunde ukuthi ungaqala kanjani ibhizinisi lezicathulo.
6 UKUTHUMELA NOKUSABISWA
Ungakhetha ukuzibambela mathupha ukuthunyelwa noma uvumele ithimba lethu likuphathele kona, okuhlanganisa nawo wonke amaphepha adingekayo. Ngemva kokugunyazwa kwamasampula akho, uma sixoxa nge-oda lakho lokukhiqiza, sizokutholela i-quote yokuthuthaSithumela lapha ngamaloli, ujantshi, umoya, ulwandle kanye nezinkonzo zeposi. Lobu bubanzi obuhlukahlukene buqinisekisa ukuthi singakwazi ukuhlangabezana nezidingo zakho ezithile zokuhlela nokuncamelayo. Sinikeza isevisi yokuthumela ucezu olulodwa, ngokuya ngemibandela ethile ehlangatshezwana nayo. Ukuze uthole ulwazi olwengeziwe kanye nokubona ukuthi uyafaneleka yini, ungaxhumana nethimba lethu labadayisi.
