Mayelana nomsunguli

Indaba kaTina

"Ngiseyingane, izithende eziphakeme kwakuyiphupho elikude kimi. Ngingena ezithendeni zikamama ezinkulu kakhulu, ngangilangazelela usuku engangizogqoka ngalo izithende eziphakeme ezilingana kahle, ezigcwele izimonyo kanye nengubo enhle. Kimina, lokho kwakufanekisela ukukhula. Abanye bathi umlando wezithende udabukisayo, kanti abanye babheka yonke imishado njengesiteji sezicathulo eziphakeme, ngibona umcimbi ngamunye njengomkhosi wobuhle nesitayela.

Abasunguli-Stor
Indaba Yabasunguli

"Uhambo lwami embonini yezemfashini lwaqala ngokuthakasela kwasebuntwaneni kwezicathulo eziphakeme. Kusukela ngezithende eziphakeme, uthando lwami lwakhula ngokushesha. E-XINZIRAIN, manje sikhiqiza izicathulo ezihlukahlukene nezesekeli, kuhlanganise nezicathulo zangaphandle, izicathulo zamadoda, izicathulo zezingane, kanye nezicathulo zezingane. Izikhwama zezandla Umugqa ngamunye womkhiqizo ubonisa ukuzinikela kwethu kukhwalithi kanye nesitayela Ukukhiqiza kwethu okwenziwa ngesandla kugcina ubuciko bendabuko, kuyilapho imigqa yethu yemishini iqinisekisa ukukhiqiza okuphumelelayo, okukhulu baqeqeshwa ngokuqhubekayo, bekhuthaza ukuqanjwa kabusha kuzo zonke izigaba zomkhiqizo Kusukela ekuphupheni ngezithende eziphakeme ukuya ekuholeni ibhizinisi lemfashini elinezici eziningi, umgomo wami bekulokhu kuwukwenza amakhasimende azizwe eqiniseka futhi emuhle isinyathelo."

U-Tina ubelokhu enothando olujulile lwezicathulo, ikakhulukazi izithende eziphakeme. Ukholelwa ukuthi nakuba izingubo zingabonisa ubuhle noma inkanuko, izicathulo kumelwe ziphelele—zifaneleke futhi zaneliseke. Lokhu kumelela ubuhle obuthule kanye nomuzwa ojulile wokuzazisa, njengesiliphu sengilazi sika-Cinderella, esilingana kuphela nomphefumulo ohlanzekile futhi onokuthula. Ezweni lanamuhla, u-Tina ukhuthaza abesifazane ukuba bamukele ukuzithanda kwabo. Ubona ngeso lengqondo abesifazane abangenakubalwa bezizwa benamandla ngokugqoka izithende ezibalingana kahle, ezikhululayo, bengena ngokuzethemba ezindabeni zabo.

Abasunguli-Indaba3
Abasunguli-Indaba4

U-Tina waqala uhambo lwakhe ekwakhiweni kwezicathulo zabesifazane ngokusungula iqembu lakhe le-R&D futhi wasungula uhlobo oluzimele ngo-1998. Wagxila ekudaleni izicathulo zabesifazane ezinethezekile, ezinemfashini, ehlose ukuphula isikhunta futhi achaze kabusha izindinganiso. Ukuzinikela kwakhe kulo mkhakha kulethe impumelelo enkulu ekwakhiweni kwemfashini yaseShayina. Imiklamo yakhe yasekuqaleni, ehlanganiswe nombono oyingqayizivele kanye namakhono okuthunga, akhuphule izinga lomkhiqizo endaweni ephakeme. Kusukela ngo-2016 kuya ku-2018, umkhiqizo uvele ohlwini oluhlukahlukene lwemfashini futhi wabamba iqhaza ku-Fashion Week. Ngo-Agasti 2019, yaqanjwa njengophawu lwezicathulo zabesifazane ezinethonya kunawo wonke e-Asia.

Engxoxweni yakamuva, u-Tina, umsunguli we-XINZIRAIN, ubhale ugqozi lwakhe lokuklama: umculo, amaphathi, okuhlangenwe nakho okuthakazelisayo, ukuhlukana, ukudla kwasekuseni, namadodana akhe. Kuye, izicathulo ziheha ngokwemvelo, zigqamisa ijika elimnandi lamathole kuyilapho zigcina ubuhle. U-Tina ukholelwa ukuthi izinyawo zibaluleke kakhulu kunobuso futhi zifanelwe ukugqoka izicathulo ezinhle kakhulu. Uhambo lukaTina lwaqala ngokuthanda ukuklama izicathulo zabesifazane. Ngo-1998, wasungula ithimba lakhe le-R&D futhi wasungula uhlobo oluzimele lokuklama izicathulo, egxile ekudaleni izicathulo zabesifazane ezinethezekile, ezinemfashini. Ukuzinikela kwakhe kwasheshe kwaholela empumelelweni, okwamenza wagqama embonini yezemfashini yaseChina. Imiklamo yakhe yasekuqaleni kanye nombono oyingqayizivele kuye kwakhuphula umkhiqizo wakhe waba phezulu. Nakuba uthando lwakhe oluyinhloko luhlala luyizicathulo zabesifazane, umbono kaTina wakhula wafaka izicathulo zamadoda, izicathulo zezingane, izicathulo zangaphandle, nezikhwama zezandla. Lokhu kuhlukahluka kukhombisa ukuguquguquka komkhiqizo ngaphandle kokufaka engozini ikhwalithi nesitayela. Kusukela ngo-2016 kuya ku-2018, uhlobo lwathola ukuqashelwa okubalulekile, lufakwe ezinhlwini ezihlukene zemfashini futhi lubambe iqhaza ku-Fashion Week. Ngo-Agasti 2019, i-XINZIRAIN yahlonishwa njengophawu lwezicathulo zabesifazane ezinethonya elikhulu e-Asia. Uhambo lukaTina luyisibonelo sokuzinikela kwakhe ekwenzeni abantu bazizwe bezethemba futhi bebahle, enikeza ubuhle namandla ngaso sonke isikhathi.