I-XINZIRAIN: Ukuphakamisa iFashoni yabaseTyhini ngeLifa leMveli kunye noTshintsho

Ukwakha kwisiseko sobuchwephesha kunye nombono, i-XINZIRAIN iye yavela kwi-brand yaseTshayina yasekhaya ukuya kwindawo yamandla yehlabathi kwizihlangu zodidi lwabasetyhini. Ukusukela ngo-2007, i-XINZIRAIN izibophelele ekudibaniseni ubugcisa bemveli kunye nobuchule bokuyila obuphambili, kubandakanywa imodeli ye-3D kunye ne-5D, ukuhambisa izihlangu ezisemgangathweni ezixhobisa abafazi kwihlabathi jikelele. Ngaphantsi kobunkokheli bomsunguli uTina Zhang, uphawu luye lwakhula ukuze luxhase abathengi abangaphezu kwe-50,000, lubonelela ngezisombululo zokugqibela ukusuka kwingcamango ukuya kwimarike.

Kutshanje ivunyiwe kuyilo oluyilayo kunye nochungechunge olukhethekileyo lweBrandon Blackwood "iqokobhe", i-XINZIRAIN ifumene iwonga le "Best Emerging Footwear Brand of the Year" ngo-2023. Esi siganeko sigxininisa ukuzinikela kohlobo kumgangatho kunye nokwaneliseka kwabathengi.

Ukuqhubela phambili, i-XINZIRAIN yandisa umgangatho wayo wehlabathi ngokuseka ubuhlakani kunye neearhente ezingaphezu kwe-100 kwihlabathi liphela, iphucula ngakumbi injongo yayo yokuchaza ngokutsha izihlangu zodidi oluphezulu. Umbono kaTina awubandakanyi ukukhula kohlobo kuphela kodwa kunye nomsebenzi wentlalo: ukuxhasa abantwana abangaphezu kwama-500 abane-leukemia, ebonisa ukuzibophelela kuxanduva loshishino lwentlalo.

Zonke izicathulo ezenziwe ngu-XINZIRAIN zixelela ibali lobuhle kunye nokuxhotyiswa, kunye nomyalezo ocacileyo: ukuzithemba kuqala ukusuka phezulu. I-brand ikulungele ukuba ngunozakuzaku wezihlangu eziphezulu zabasetyhini, ukudibanisa ubugcisa baseTshayina kunye nesibheno sanamhlanje, sehlabathi.