Imbali enembali yeBirkenstock yaqala ngo-1774, iyenza igama elifana nomgangatho kunye nokuthuthuzela. U-Konrad Birkenstock, ngo-1897, waguqula izihlangu ngokuyila isihlangu sokuqala esimile ngokwe-anatomically sokugqibela kunye nebhedi yeenyawo ebhetyebhetye, ebeka isiseko sempumelelo yoluphawu. Ngaphandle komkhwa obhekiselele kwimveliso yamashishini ekuqaleni kwenkulungwane yama-20, iBirkenstock yahlala izibophelele ekwenzeni izihlangu zesiko. Oku kuzinikezela kwakhokelela kubuchwephesha babo bokuyila kwe-insole, ukuzalisekisa imfuno ekhulayo yemarike yesiko, izicathulo ezisebenzayo.
Ukudalwa kuka-Konrad ngo-1902 kwebhedi yeenyawo ejikelweyo yamkelwa ngokukhawuleza ngabavelisi abakhulu bezihlangu ngokuthuthuzela kunye nenkxaso yayo. Ngomnyaka we-1913, i-Birkenstock isebenzisana noluntu lwezonyango ukuvelisa izicathulo zezempilo ngobuninzi, kugxininisa ukubaluleka kwezicathulo ezifanelekileyo kwimpilo yeenyawo.
Ngexesha leMfazwe Yehlabathi I, iBirkenstock yandisa iminikelo yabo ukuze ibandakanye izicathulo zamathambo kumajoni, kwaye ngo-1914, bazisa "i-Blue Footbed," ethengiswa kulo lonke elaseYurophu. Izifundo zabo zoqeqesho lobuchwephesha ngo-1932 kunye nokupapashwa kwe-Carl Birkenstock System ngo-1947 baqinise ubuchule babo kwimpilo yeenyawo.
Uyilo lukaKarl Birkenstock luka-1963 lwembadada yokuqala ye-Birkenstock, "I-Madrid," yaphawula ukungena kwe-brand kwimarike eqhelekileyo. Ngo-1966, iimbadada ze-Birkenstock zafikelela e-United States, zafumana ukuthandwa kwi-1970s counter-culture movement.
Imbadada edumileyo yaseArizona, eyasungulwa ngo-1973, yaba yeyona nto ithengiswa kakhulu kwihlabathi. I-Birkenstock yamkela uzinzo ngo-1988 kwaye yabona ukuvela kwakhona ngo-1990 njengoko "i-anti-fashion" yaba yinto eqhelekileyo. Ukudityaniswa kophawu kwiqumrhu ngo-2013 kunye nesitudiyo sayo sokuyila eParis ngo-2019 sibonisa ilifa lalo elivelayo.
Ukugxila kukaBirkenstock kwintuthuzelo kunye nempilo kuhlala kuzinzile. Bachasile ukuba yibhrendi yodidi oluphezulu, behla intsebenziswano kunye neelebhile ezisefashonini ukuze bahlale benyanisekile kumaxabiso abo aphambili.
Kwi-XINZIRAIN, sinikezela ngeemveliso zeBirkenstock zesiko, ukusuka kuyilo olulodwa ukuya kwimveliso epheleleyo. Iinkonzo zethu zinceda iimveliso zakho ukuba zigqame kwishishini lefashoni kwaye zixhase imisebenzi yoshishino eyomeleleyo. Qhagamshelana nathi namhlanje ukuze ufunde ngakumbi malunga neenkonzo zethu zokwenza ngokwezifiso kunye nezinye izisombululo zokuvelisa.
Ixesha lokuposa: Jul-02-2024
