Imbali ye-Birkenstock yaqala ngo-1774, esenza igama elinegama elinomgangatho kunye nentuthuzelo. I-Konrad Birkenstock, ngo-1897, iinyawo ezili-1897, i-velusporedwear yendlela yokufumana i-shoepy yokuqala ye-anatoming gootoming good kunye ne-on eziguquguqukayo, iseta isiseko sempumelelo ye-Brand. Phezu kwako nje umkhondo kwimveliso yeshishini ekuqaleni kwenkulungwane yama-20, uBirkenstock wahlala esenza isiseko esiqhelekileyo. Olu ncedo lwakhokelela kubungcali babo kwindawo yokuyila i-insole, ukuzalisekisa imakethi ekhulayo yesiko, indlela esebenzayo.
I-KORRAD ye-KORRAD 1902 yokudalwa kweyona ntlekele igqityiweyo yamkelwa ngabavelisi abaphambili abazishunqwa kwintuthuzelo nenkxaso. Ngo-1913, uBirkenstock wabambisana noluntu olunezonyango ukuya kwi-Mass-ivelise izihlangu zezempilo, igxininisa ukubaluleka kwendlela efanelekileyo yendlela efanelekileyo yempilo yempilo.
Ngexesha leMfazwe Yehlabathi I, iBirkenstock yandise iminikelo yabo ukuba ibandakanye izihlangu ze-orthoperic zamajoni, kwaye ngo-1914, bazisa lo "we-blue wenyawo," ethengiswa ngaphesheya kweYurophu. Iikhosi zabo zoqeqesho zoqeqesho ngo-1932 kunye nokupapashwa kwenkqubo yeCarl Birkenstock ngo-1947 ngo-1947 kwaziqinisa ubungcali babo kwimpilo yeenyawo.
UKarl Birkenstock ka-1963 we-birkenstock yokuqala ye-birkenstock, "iMadrid," iphawula ukungena kwentengiso kwimarike ephambili. Ngo-1966, i-birkenstock iimbadabhu zafika eUnited States, efumana idunyisiwe kwiminyaka yoo-1970 yenkcubeko.
I-Iconic Arizona Sandal, yasungulwa ngo-1973, yaba ngumthengisi wasemhlabeni wehlabathi. UBirkenstock wamkela uzinzo ngo-1988 waza wabona ukuvuka ngo-1990 njenge "Anti-Fashion waba nguTrandy. Ukudityaniswa kwe-Brand kwiZiko leMibutho ngo-2013 kwaye iStudio yeNdawo eParis ngo-2019 ibonisa ilifa labo lokuvela.
Ukugxila kukaBirkenstock kwintuthuzelo kunye nempilo kuhlala iqinile. Baye baxhathisa ukuba luhlobo lwe-tounery, ukuncipha kwentsebenziso kunye neelebheli ezizeleyo ukuze zihlale zinyanisekile kwiinqobo zabo ezimbi.
I-xinzirain, sinikezela ngeemveliso zeBirkenstock, ezivela kwimveliso eyahlukileyo yokwemveliso epheleleyo. Iinkonzo zethu zinceda iimveliso zakho kumzi-mveliso wefashoni kunye nenkxaso yemisebenzi yeshishini. Nxibelelana nathi namhlanje ukuze ufunde ngakumbi ngeenkonzo zethu zokwenza ngokwesiko kunye nezinye izisombululo zemveliso.
IXESHA LOKUQALA: UJUL-02-2024
