Lilemong tsa morao tjena, ho fetohela ho lieta tsa khale, tse tloaelehileng li fetotse indasteri ea feshene. Mokhoa ona oa "de-sportification" o bone ho fokotseha ha botumo ba lieta tsa lipapali, ho bula tsela bakeng sa meralo e sa feleng joaloka lieta tsa Clarks Originals' Wallabee. Mefuta ena ea litšoantšo e tsoetse pele ka matla, e hohela barati ba feshene ka boipiletso ba bona bo fokolang le bo fapaneng.
Ho XINZIRAIN, re utloisisa litlhoko tse tsoelang pele tsa 'maraka oa lieta. Tsa ronatšebeletso ea lieta tse tloaelehilenge lumella li-brand ho theha mefuta e ikhethileng ea meralo ea khale joalo ka Wallabees. Ho tloha ho khetha lisebelisoa tsa premium ho ea ho branding ea tloaelo, re thusa ho etsa hore pono ea hau e phele ha re ntse re netefatsa boleng bo holimo.
Li-Wallabees li boetse li hokahane haufi-ufi le "City Boy" ea bokhabane, e totobatsang boiketlo le ho rarahana ho sa sebetseng. Setaele sena se hohetse lefats'e ka bophara, 'me moralo oa Wallabees o bonolo empa o le bokhabane o kena ka har'a liaparo tsa bareki ba sejoale-joale. Ho sebelisa matla a ronaporaefete label tharollo, lihlahisoa li ka fetola mokhoa ona habonolo ka ho kenyelletsa li-logos tse tloaelehileng kapa li-tweaks tse nyenyane ho mehlala e teng.
Ho phaella moo, litšebelisano-'moho le lihlahisoa tse tummeng tse kang GOLF WANG le BSTN li kentse phetoho ea morao-rao ho Wallabees, e ipiletsang ho Gen Z le Millennials ka ho tšoana. Ho XINZIRAIN, re fana ka likhetho tsa maemo a holimo, ho kenyeletsoa le sole e ikhethanghlobole mekhabiso e ikhethileng, e nolofalletsang limaraka ho hapa limmaraka tsena tse ntseng li hola.
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Nako ea poso: Nov-20-2024