Dhawaan,Zhang Li, aasaasihii iyo maamulaha guud eeHal qayb oo ka mid ah XINZIRAIN Shoes Co., Ltd., ayaa lagu martiqaaday wareysi heer sare ah si ay u muujiso guulaha cajiibka ah ee ay ka gaartay warshadaha kabaha haweenka. Wareysiga oo dhan, Zhang Li waxay ku nuuxnuuxsatay sida ay ugu heelan tahay tayada waxayna la wadaagtay sida ay ugu guulaysatayXINZIRAINsi uu u noqdo hogaamiye caalami ah, oo dejinaya halbeeg cusub oo loogu talagalay "Made in China" ee masraxa adduunka.
Iyada oo hormuud ka ah suuqa kabaha haweenka ee Shiinaha, Zhang Li waxay had iyo jeer taageertay falsafada "tayada marka hore." Aqoonsiga xaddidaadda dhaqammada qiimaha jaban, hababka wax-soo-saarka ballaaran ee suuqa caalamiga ah ee maanta, Zhang wuxuu meel dhigayXINZIRAINsida premiumkabo gaar ahsoo saaraha. Iyada oo xoogga saaraysa sidii ay u soo saari lahayd heer sare, waxay ku kasbatay aqoonsi caalami ah badeecadaha tayada sare leh ee shirkadda.
Intii lagu guda jiray wareysiga, Zhang waxay milicsatay safarkeeda ganacsi. Intay meel eber ka soo bilawday ayay is beddeshayXINZIRAINgalay mid ka mid ah saarayaasha sare ee warshadaha by si joogto ah kor loogu qaado bar eeheerarka wax soo saarkaiyo hubinta in kabo kasta si taxadar leh loo sameeyay. Ballanqaadkan faahfaahinta ah waxa uu ka caawiyay shirkadu in ay sal adag ku yeelato suuqyada gudaha iyo kuwa caalamiga ahba.
Marka laga soo tago guusha ganacsigeeda, Zhang sidoo kale waa u doode horumarinta warshadaha kabaha Shiinaha. Waxay aaminsan tahay in si ay ugu sii jiraan tartanka heerka caalamiga ah, shirkadaha Shiinaha waa inay si joogto ah u hagaajiyaan tayada alaabta iyo naqshadeynta. Iyadoo si firfircoon uga qaybqaadatay horumarinta heerarka warshadaha, waxay la wadaagtay khibradeeda maaraynta tayada, iyada oo ku riixaysa warshadaha heerarka sare.
Hoggaankeeda,XINZIRAINwaxa ay sii waddaa in ay balaadhiso heerkeeda caalamiga ah, iyada oo alaabooyinka lagu iibiyo Yurub, Waqooyiga Ameerika, iyo Koonfur-bari Aasiya. Zhang waxa uu soo ururiyay koox nashqad heer caalami ah, isaga oo hubinaya in xilli kasta ururintiisa uu weli yahay safka hore ee isbeddellada moodada. Aaminadeeda hal-abuurnimo oo fure u ah ilaalinta tartanka tartanka suuqa ayaa udub dhexaad u ah guusha shirkadda.
Wareysigan, Zhang kuma soo bandhigin oo keliya xirfadaheeda hoggaamineed iyo sida ay uga go'an tahay tayada laakiin sidoo kale way sii xoojisay.XINZIRAINSumcaddeeda inay tahay hormuudka warshadaha kabaha caalamiga ah. Waxay weli ka go'an tahay inay sare u qaaddo tartanka shirkadda iyo gaarsiinta kabo tayo sare leh macaamiisha adduunka oo dhan.
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Waqtiga boostada: Oct-09-2024