Kubuda uye kuumbwa kwebhandi remaindasitiri inguva refu uye inorwadza, uye bhandi reindasitiri yeshangu dzevakadzi reChengdu, rinozivikanwa se "Capital of Women's Shoes in China," hazvisi izvo. Indasitiri yekugadzira shangu dzevakadzi muChengdu inogona kuteverwa kumashure kuma1980s, kutanga kubva kuJiangxi Street muWuhou District kusvika kuSuburban Shuangliu. Yakashanduka kubva kumashopu emhuri madiki kuenda kumitsara yemazuva ano yekugadzira maindasitiri, inofukidza yese kumusoro uye yakadzika maindasitiri cheni kubva pamatehwe zvigadzirwa kusvika pakutengesa shangu. Iri pachinhanho chechitatu munyika, bhandi reindasitiri yeshangu reChengdu, padivi peWenzhou, Quanzhou, neGuangzhou, rakagadzira mhando dzeshangu dzevakadzi dzakasiyana siyana, dzichiendesa kunze kwenyika dzinopfuura zana nemakumi maviri uye dzichigadzira mazana emabhiriyoni ekubuda kwegore. Yakava hombe yeshangu, zvitoro, kugadzira, uye kuratidza hub muWestern China.
Zvisinei, kuwanda kwemhando dzekunze kwakavhiringidza runyararo rweiyi "Capital of Women's Shoes." Shangu dzevakadzi dzeChengdu hadzina kubudirira kushandura kune zvigadzirwa zvemhando sezvaitarisirwa asi zvakazova mafekitori eOEM emhando dzakawanda. Iyo yakanyanya homogenized yekugadzira modhi zvishoma nezvishoma yakanetesa zvakanakira bhandi reindasitiri. Kune rumwe rutivi rwecheni yekugovera, kukanganisa kukuru kwe-e-commerce yepamhepo kwakamanikidza ma brand mazhinji kuvhara zvitoro zvavo zvepanyama uye kurarama. Dambudziko iri rakapararira kuburikidza nebhandi rekugadzira shangu dzevakadzi veChengdu se butterfly effect, zvichiita kuti mirairo idonhe uye mafekitari avhare, achisundidzira bhanhire rose rebhizimisi mukushandura kwakaoma.
Tina, CEO weChengdu XINZIRAIN Shoes Co., Ltd., akaona shanduko mubhandi reindasitiri yeshangu dzevakadzi kuChengdu parwendo rwake rwemakore gumi nematatu uye shanduko nhatu. Muna 2007, Tina akaona mukana webhizinesi mune shangu dzevakadzi achishanda mumusika wekutengesa muChengdu's Hehuachi. Pakazosvika 2010, Tina akatanga fekitori yake yeshangu dzevakadzi. "Kare ikako, takavhura fekitori muJinhuan, takatengesa shangu paHehuachi, takatora mari yekudzokera kukugadzira. Nguva iyoyo yaive nguva yegoridhe yeshangu dzevakadzi veChengdu, ichityaira hupfumi hweChengdu, "Tina akatsanangura kubudirira kwenguva iyoyo. .
Asi sezvo mamwe mabhureki mahombe seRed Dragonfly uye Yearcon akasvika kwavari kune masevhisi eOEM, kudzvanywa kweOEM maodha kwakadzvanya nzvimbo yavo yevanozvida. "Takanganwa kuti isu taive nerudzi rwedu nekuda kwekumanikidzwa kuzadzisa mirairo yevamiririri," Tina akayeuka, achitsanangura nguva iyoyo se "sekufamba nemunhu akakudzvanya pahuro." Muna 2017, nekuda kwezvikonzero zvezvakatipoteredza, Tina akatamisa fekitori yake kupaki itsva, achitanga shanduko yake yekutanga nekuchinja kubva kuOEM isina Indaneti kuenda kune vatengi vepamhepo vakaita saTaobao neTmall. Kusiyana neOEM yakakura-vhoriyamu, vatengi vepamhepo vaive nekuyerera kwemari kuri nani, vasina kudzvanywa, uye vasina kukwereta, zvichikonzera kudzikiswa kwekugadzira uye kuunza yakawanda yedhijitari mhinduro kubva kune vatengi kuvandudza kugadzirwa kwefekitori uye kugona kweR&D, kugadzira zvigadzirwa zvakasiyana. Izvi zvakaisa hwaro hwakasimba hwenzira yaTina yakazotevera yekutengeserana nedzimwe nyika.
Nokudaro, Tina, uyo akanga asingagoni kutaura chiRungu chipi nechipi, akatanga kuchinja kwake kwechipiri, kutanga kubva pakutanga mukutengeserana kunze. Akarerutsa bhizinesi rake, akasiya fekitori, akachinjika kune kutengeserana kuyambuka, uye akavakazve timu yake. Pasinei nokutariswa kwakashata uye kunyombwa nevezera rake, kuparara nokugadziridzwa kwezvikwata, uye kusanzwisisana nokusatenderwa kubva kumhuri, akapfuurira, achirondedzera iyi nhambo se“sekurumwa pfuti.” Munguva iyi, Tina akatambura nekuora mwoyo kwakanyanya, kufunganya nguva nenguva, uye kushaya hope, asi akaramba achidzidza nezvekutengeserana kune dzimwe nyika, kushanyira nekudzidza Chirungu, uye kuvakazve boka rake. Zvishoma nezvishoma, Tina nebhizimisi rake reshangu dzevakadzi vakaenda mhiri kwemakungwa. Pakazosvika 2021, nzvimbo yepamhepo yaTina yakatanga kuratidza vimbiso, iine maodha madiki emazana epairi zvishoma nezvishoma achivhura musika wekunze kuburikidza nemhando. Kusiyana nemamwe mafekitori 'hombe-yakakura OEM, Tina akasimbirira pamhando yekutanga, achitarisa kune madiki madhizaini mabhureki, anofurira, uye diki dhizaini zvitoro mhiri kwemakungwa, achigadzira niche asi yakanaka musika. Kubva pakugadzira logo kusvika pakugadzira kusvika pakutengesa, Tina aibatanidzwa zvakanyanya munhanho yega yega yekugadzira shangu dzevakadzi, kupedzisa yakazara yakavharwa loop. Akaunganidza makumi ezviuru zvevatengi vemhiri kwemakungwa nemutengo wakakwirira wokutengazve. Kuburikidza neushingi uye kutsungirira, Tina akawana shanduko dzakabudirira dzebhizinesi nguva nenguva.
Nhasi, Tina ari kuita shanduko yake yechitatu. Iye ndiamai vanofara vevatatu, anofarira kusimba, uye inokurudzira pfupi vhidhiyo blogger. Awanazve kutonga kwehupenyu hwake, uye kana achitaura nezvezvirongwa zveramangwana, Tina ari kuongorora kutengeswa kwevamiririri vekunze vakazvimiririra vagadziri vemhando uye kugadzira yake brand, achinyora yake yemhando nyaya. Sezvakangoita mufirimu "Dhiyabhorosi Anopfeka Prada," hupenyu inzira yekugara uchizviziva. Tina ari kuramba achiongorora zvimwe zvingangoitika. Bhandi reindasitiri yeshangu dzevakadzi veChengdu rakamirira vatengesi vakatanhamara vakaita saTina kuti vanyore nyaya itsva dzepasi rose.
Nguva yekutumira: Jul-09-2024
