Birkenstock: Nhaka Yekunyaradza uye Kugadzirisa

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Birkenstock's storied nhoroondo yakatanga muna 1774, ichiita kuti ive zita rakafanana nemhando uye nyaradzo. Konrad Birkenstock, muna 1897, akachinja shangu nekugadzira shangu yekutanga yakaumbwa neanatomical yekupedzisira uye inochinjika tsoka, achiisa hwaro hwekubudirira kwechiratidzo. Zvisinei nemaitiro ekugadzirwa kwemaindasitiri mukutanga kwezana ramakore rechi20, Birkenstock akaramba akazvipira kutsika yekugadzira shangu. Kuzvipira uku kwakatungamira kune hunyanzvi hwavo mukugadzira insole, kuzadzisa kudiwa kwemusika kuri kukura kwetsika, shangu dzinoshanda.

Kusikwa kwaKonrad muna 1902 kwegumbo rakakomberedzwa kwakakurumidza kutorwa nevagadziri veshangu huru nekuda kwekunyaradza uye rutsigiro. Pakazosvika 1913, Birkenstock yakabatana nevezvechiremba kuti vagadzire shangu dzehutano dzakawanda, vachisimbisa kukosha kweshangu dzakakodzera dzehutano hwetsoka.

Munguva yeHondo Yenyika I, Birkenstock akawedzera zvipo zvavo kuti zvinosanganisira shangu dzemapfupa evarwi, uye muna 1914, vakaunza "Blue Footbed," inotengeswa muEurope yose. Makosi avo ehunyanzvi ekudzidziswa muna 1932 uye kuburitswa kweCarl Birkenstock System muna 1947 kwakasimbisa hunyanzvi hwavo muhutano hwetsoka.

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Karl Birkenstock's 1963 dhizaini yekutanga Birkenstock sandal, "The Madrid," yakaratidza kupinda kwechiratidzo mumusika mukuru. Pakazosvika 1966, shangu dzeBirkenstock dzakasvika kuUnited States, dzichiwana mukurumbira muma1970s counter-culture movement.

Iyo iconic Arizona sandal, yakatangwa muna 1973, yakave inotengeswa pasi rose. Birkenstock yakagamuchira kusimba muna 1988 uye yakaona kutangazve muma1990 se "anti-fashion" yakava fashoni. Kubatanidzwa kweiyo brand kuita mubatanidzwa muna 2013 uye studio yayo yekugadzira muParis muna 2019 inoratidza kushanduka kwayo.

Birkenstock yakatarisana nekunyaradza uye hutano hunoramba hwakasimba. Ivo vakaramba kuve mhando yemhando yepamusoro, vachiramba kubatirana pamwe neane fashoni kuti varambe vakavimbika kune yavo yakakosha tsika.

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PaXINZIRAIN, tinopa zvigadzirwa zveBirkenstock, kubva kune akasiyana madhizaini kusvika kune yakazara-scale kugadzirwa. Masevhisi edu anobatsira zvigadzirwa zvako kubuda muindasitiri yemafashoni uye kutsigira akasimba bhizinesi zviitiko. Bata nesu nhasi kuti udzidze zvakawanda nezve edu ekugadzirisa masevhisi uye mamwe ekugadzira mhinduro.


Nguva yekutumira: Jul-02-2024