Kuwonekera ndi kupangidwa kwa lamba wa mafakitale ndi njira yayitali komanso yopweteka, ndipo lamba wamakampani a nsapato za akazi a Chengdu, omwe amadziwika kuti "Capital of Women's Shoes ku China," ndi chimodzimodzi. Makampani opanga nsapato zazimayi ku Chengdu atha kuyambira zaka za m'ma 1980, kuyambira mumsewu wa Jiangxi m'boma la Wuhou kupita kudera lakumidzi la Shuangliu. Zinasintha kuchokera kumagulu ang'onoang'ono a mabanja kupita ku mizere yamakono yopanga mafakitale, kuphimba makina onse okwera ndi otsika kuchokera kuzinthu zachikopa kupita ku malonda a nsapato. Lamba wamalonda wa nsapato ku Chengdu, womwe uli pachitatu m'dzikolo, limodzi ndi Wenzhou, Quanzhou, ndi Guangzhou, wapanga mitundu yosiyanasiyana ya nsapato zazimayi, zomwe zimatumiza kumayiko opitilira 120 ndikutulutsa mabiliyoni mazanamazana pachaka. Yakhala malo ogulitsa nsapato zazikulu kwambiri, zogulitsa, zopanga, ndi zowonetsera ku Western China.
Komabe, kuchuluka kwa mitundu yakunja kunasokoneza bata la "Capital of Women's Shoes". Nsapato zazimayi za Chengdu sizinasinthe bwino kupita kuzinthu zodziwika bwino monga momwe zimayembekezeredwa koma zidakhala mafakitale a OEM amitundu yambiri. The kwambiri homogenized kupanga chitsanzo pang'onopang'ono kufooketsa ubwino lamba mafakitale. Kumbali ina ya zogulitsira, kukhudzika kwakukulu kwa malonda a pa intaneti kudakakamiza mitundu yambiri kutseka malo awo ogulitsira ndikupulumuka. Vutoli linafalikira kudzera mu lamba wamakampani a nsapato za azimayi a Chengdu ngati gulugufe, zomwe zimapangitsa kuti madongosolo achuluke komanso mafakitole atseke, ndikukankhira lamba wamakampani onse kuti asinthe.
Tina, CEO wa Chengdu XINZIRAIN Shoes Co., Ltd., awona kusintha kwa lamba wamakampani a nsapato za azimayi ku Chengdu paulendo wake wazaka 13 wabizinesi ndikusintha katatu. Mu 2007, Tina adawona kuthekera kwa bizinesi mu nsapato zazimayi pomwe akugwira ntchito pamsika wogulitsa ku Chengdu's Hehuachi. Pofika 2010, Tina adayambitsa fakitale yake ya nsapato zazimayi. "Kalelo, tinatsegula fakitale ku Jinhuan, tinagulitsa nsapato ku Hehuachi, tinatenga ndalama zobwereranso kupanga. Nthawi imeneyo inali nthawi yamtengo wapatali ya nsapato za amayi a Chengdu, kuyendetsa chuma chonse cha Chengdu, "Tina anafotokoza za kulemera kwa nthawi imeneyo. .
Koma pamene mitundu yayikulu ngati Red Dragonfly ndi Yearcon idayandikira kwa iwo kuti agwire ntchito za OEM, kukakamizidwa kwa maoda a OEM kunafinya malo awo kuti akhale odzipangira okha. "Tinayiwala kuti tinali ndi mtundu wathu chifukwa cha kukakamizidwa kuti tikwaniritse zomwe walamula," Tina adakumbukira, pofotokoza nthawiyo "monga kuyenda ndi munthu akukufinya pakhosi." Mu 2017, chifukwa chazifukwa zachilengedwe, Tina adasamutsa fakitale yake kupita ku paki yatsopano, kuyamba kusintha kwake koyamba posintha kuchoka pamtundu wa OEM wapaintaneti kupita kwa makasitomala apa intaneti ngati Taobao ndi Tmall. Mosiyana ndi OEM yayikulu, makasitomala a pa intaneti anali ndi ndalama zabwinoko, palibe kukakamiza kwazinthu, komanso kubweza ngongole, zomwe zimapangitsa kuchepetsa kupanikizika kwa kupanga ndikubweretsa mayankho ambiri a digito kuchokera kwa ogula kuti apititse patsogolo kupanga fakitale ndi luso la R&D, ndikupanga zinthu zosiyana. Izi zinayala maziko olimba a njira ya Tina ya malonda akunja.
Motero, Tina, yemwe sankalankhula Chingelezi, anayamba kusintha kachiŵiri, kuyambira pachiyambi pa malonda akunja. Anafewetsa bizinesi yake, adachoka kufakitale, kusinthira kumalonda akudutsa malire, ndikumanganso gulu lake. Mosasamala kanthu za kuyang’anizana kozizira ndi kunyozedwa ndi anzake, kupatulidwa ndi kukonzanso kwa magulu, ndi kusamvetsetsana ndi kutsutsidwa ndi achibale, iye analimbikira, kulongosola nyengo imeneyi kukhala “monga kuluma chipolopolo.” Panthawiyi, Tina ankavutika maganizo kwambiri, amakhala ndi nkhawa nthawi zambiri komanso ankasowa tulo, koma anapitiriza kuphunzira za malonda akunja, kuyendera ndi kuphunzira Chingelezi, komanso kumanganso gulu lake. Pang'ono ndi pang'ono, Tina ndi bizinesi yake yogulitsira nsapato zazikazi anapita kunja. Pofika chaka cha 2021, nsanja yapaintaneti ya Tina idayamba kuwonetsa kulonjeza, ndi maoda ang'onoang'ono mazana awiriawiri akutsegula msika wakunja pang'onopang'ono kudzera mumtundu wabwino. Mosiyana ndi OEM yayikulu yamafakitole ena, Tina adaumirira pazabwino poyamba, kuyang'ana kwambiri opanga ang'onoang'ono, othandizira, ndi malo ogulitsira ang'onoang'ono kunja kwa nyanja, ndikupanga msika wokongola koma wokongola. Kuchokera pakupanga logo mpaka kupanga mpaka kugulitsa, Tina adatenga nawo gawo pakupanga nsapato zazimayi, ndikumaliza kutsekeka kwathunthu. Wapeza makasitomala masauzande ambiri akunja ndi mtengo wogulanso. Kupyolera mu kulimba mtima ndi kulimbikira, Tina wakwanitsa kusintha mabizinesi opambana mobwerezabwereza.
Masiku ano, Tina akusintha kachitatu. Ndi mayi wokondwa wa ana atatu, wokonda zolimbitsa thupi, komanso wolemba makanema apakanema olimbikitsa. Wayambanso kulamulira moyo wake, ndipo polankhula za mapulani amtsogolo, Tina akuyang'ana malonda amakampani opanga odziyimira pawokha kunja ndikupanga mtundu wake, akulemba mbiri yakeyake. Monga momwe mufilimuyi "Mdyerekezi Amavala Prada," moyo ndi njira yodzidziwitsa nokha. Tina akufufuzanso nthawi zonse zina. Lamba wamakampani opanga nsapato za azimayi ku Chengdu akuyembekezera amalonda odziwika bwino ngati Tina kuti alembe nkhani zatsopano zapadziko lonse lapansi.
Nthawi yotumiza: Jul-09-2024
