M'zaka zaposachedwapa, kusintha kwa nsapato zachikale, zachilendo kwasintha kwambiri mafashoni. Mchitidwe wa "de-sportification" uwu wawona kuchepa kwa kutchuka kwa nsapato zamasewera, ndikutsegula njira ya mapangidwe osatha monga nsapato za Clarks Originals 'Wallabee. Zitsanzo zodziwika bwinozi zabwereranso mwamphamvu, zokopa okonda mafashoni ndi kukopa kwawo kocheperako komanso kosiyanasiyana.
Ku XINZIRAIN, timamvetsetsa zofunikira zomwe zikuchitika pamsika wa nsapato. Zathuchizolowezi nsapato utumikiimalola opanga kupanga mitundu yosiyana siyana yamitundu yakale ngati Wallabees. Kuyambira posankha zida zamtengo wapatali mpaka kuyika chizindikiro, timathandizira kuti masomphenya anu akhale amoyo ndikuwonetsetsa kuti ali apamwamba kwambiri.
Wallabees amalumikizananso kwambiri ndi kukongola kwa "City Boy", kutsindika chitonthozo komanso kukhazikika kosavuta. Masitayilo awa akopa chidwi padziko lonse lapansi, ndipo kapangidwe ka Wallabees kosavuta koma kokongola kamakhala kokwanira pazovala za ogula amakono. Kugwiritsa ntchito kwathumayankho achinsinsi, ma brand amatha kusintha izi mosavuta pophatikiza ma logo kapena ma tweaks ang'onoang'ono kumitundu yomwe ilipo.
Kuphatikiza apo, mgwirizano ndi makampani otchuka monga GOLF WANG ndi BSTN awonjezera kusintha kwamakono kwa Wallabees, kukopa Gen Z ndi Millennials mofanana. Ku XINZIRAIN, timapereka zosankha zotsogola, kuphatikiza zokhazokhankhungundi zokometsera zamunthu, zomwe zimathandizira ma brand kuti agwire misika yomwe ikukulayi.
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Nthawi yotumiza: Nov-20-2024