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Momwe AUTRY idasinthira kuchoka pamavuto kupita ku € 600 Miliyoni Brand: Nkhani Yopambana Mwamakonda

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Yakhazikitsidwa mu 1982, AUTRY, mtundu wa nsapato zamasewera ku America, poyambirira idatchuka ndi nsapato zake za tennis, kuthamanga, komanso nsapato zolimbitsa thupi. AUTRY amadziwika chifukwa cha mapangidwe ake a retro komanso nsapato ya tennis ya "Medalist", kupambana kwa AUTRY kunachepa pambuyo pa imfa ya woyambitsa wake mu 2009, zomwe zinachititsa kuti awonongeke.

Mu 2019, AUTRY idagulidwa ndi amalonda aku Italy, zomwe zidabweretsa kusintha kodabwitsa. Kugulitsa kwamtunduwo kudakwera kuchokera pa € ​​​​3 miliyoni mu 2019 mpaka € 114 miliyoni mu 2023, ndi phindu la EBITDA la € 35 miliyoni. AUTRY ikufuna kufikira € 300 miliyoni pakugulitsa pachaka pofika 2026-kuwonjezeka kwa 100 m'zaka zisanu ndi ziwiri!

Posachedwapa, Style Capital, kampani yabizinesi yaku Italiya, idalengeza kuti ikufuna kuyika ndalama zokwana €300 miliyoni kuti ipeze ndalama zowongolera ku AUTRY, zomwe tsopano ndi zamtengo pafupifupi € 600 miliyoni. Roberta Benaglia wa Style Capital adalongosola AUTRY ngati "kukongola kogona" komwe kuli ndi cholowa cholimba komanso chogawa, chokhazikitsidwa mwanzeru pakati pa masewera apamwamba komanso masewera apamwamba.

Mu 2019, Alberto Raengo ndi anzawo adapeza AUTRY, ndikuisintha kukhala mtundu wamakono. Pofika 2021, Made in Italy Fund, motsogozedwa ndi Mauro Grange komanso wamkulu wakale wa GUCCI Patrizio Di Marco, anali atakweza mtengo wa AUTRY. Kuyang'ana pakusintha makonda ndi mitundu yapamwamba idathandizira kutsitsimutsa mtunduwo, zomwe zidapangitsa kuti malonda achuluke.

"The Medalist" ya AUTRY inali yopambana kwambiri mu 1980s. Gulu lokonzedwanso la AUTRY lidabweretsanso kamangidwe kameneka kamakono kamakono, kosangalatsa m'badwo watsopano. Kugwiritsiridwa ntchito kwa mitundu yolimba mtima ndi zosankha zosintha mwamakonda, komanso kukongola kwa retro, zidalimbikitsa chidwi cha mtunduwo ku Europe.
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AUTRY poyambirira idayang'ana kwambiri malo ogulitsira apamwamba ku Europe ndipo idakula mpaka msika waku US, kuphatikiza ogulitsa apamwamba monga Nordstrom ndi Saks Fifth Avenue. Mtunduwu ukuyang'ananso malo ogulitsa omwe ali ku Asia, kuphatikiza Seoul, Taipei, ndi Tokyo, ali ndi mapulani okulitsa ku China. Kusintha mwamakonda komanso kuyika bwino msika kumachita mbali zazikulu pakukula kwapadziko lonse lapansi.

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Nthawi yotumiza: Aug-28-2024
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