Mbiri yakale ya Birkenstock idayamba mu 1774, ndikupangitsa dzinalo kukhala lofanana ndi khalidwe ndi chitonthozo. Konrad Birkenstock, mu 1897, adasintha nsapato popanga nsapato yoyamba yowoneka ngati mawonekedwe osinthika, ndikuyika maziko opambana a mtunduwo. Ngakhale mayendedwe opangira mafakitale koyambirira kwa zaka za zana la 20, Birkenstock adadziperekabe pakupanga nsapato. Kudzipatulira kumeneku kunayambitsa ukadaulo wawo pakupanga insole, kukwaniritsa kufunikira kwa msika komwe kukukulirakulira, nsapato zogwira ntchito.
Kulengedwa kwa Konrad mu 1902 kwa phazi lopindika kunalandiridwa mwamsanga ndi opanga nsapato zazikulu chifukwa cha chitonthozo ndi chithandizo chake. Pofika m'chaka cha 1913, Birkenstock adagwirizana ndi gulu lachipatala kuti apange nsapato zambiri za thanzi, akugogomezera kufunika kwa nsapato zoyenera pa thanzi la mapazi.
Panthawi ya nkhondo yoyamba ya padziko lonse, Birkenstock anawonjezera zopereka zawo kuphatikizapo nsapato za mafupa kwa asilikali, ndipo mu 1914, adayambitsa "Blue Footbed," yogulitsidwa ku Ulaya konse. Maphunziro awo aukadaulo mu 1932 komanso kusindikizidwa kwa Carl Birkenstock System mu 1947 adalimbitsa ukadaulo wawo paumoyo wamapazi.
Mapangidwe a Karl Birkenstock a 1963 a nsapato yoyamba ya Birkenstock, "The Madrid," adawonetsa kulowa kwa mtunduwo pamsika waukulu. Pofika m'chaka cha 1966, nsapato za Birkenstock zinafika ku United States, kutchuka mu kayendetsedwe ka chikhalidwe cha 1970s.
Nsapato zodziwika bwino za ku Arizona, zomwe zidakhazikitsidwa mu 1973, zidakhala zogulitsa kwambiri padziko lonse lapansi. Birkenstock idalandira kukhazikika mu 1988 ndipo idayambiranso m'ma 1990 pomwe "anti-fashion" idakhala yotchuka. Kuphatikizika kwa mtunduwo kukhala kampani mu 2013 komanso situdiyo yake yopanga ku Paris mu 2019 ikuwonetsa zomwe zasintha.
Cholinga cha Birkenstock pa chitonthozo ndi thanzi chimakhalabe chokhazikika. Iwo akaniza kukhala mtundu wapamwamba, akuchepetsa kuyanjana ndi zilembo zamakono kuti akhalebe owona pazofunikira zawo.
Ku XINZIRAIN, timapereka zogulitsa za Birkenstock, kuchokera ku mapangidwe apadera mpaka kupanga kwathunthu. Ntchito zathu zimathandizira kuti zinthu zanu ziziwoneka bwino mumakampani azovala zovala ndikuthandizira mabizinesi olimba. Lumikizanani nafe lero kuti mudziwe zambiri za ntchito zathu zosinthira makonda ndi njira zina zopangira.
Nthawi yotumiza: Jul-02-2024
