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Za woyambitsa

Nkhani ya Tina

"Ndili mwana, zidendene zazitali zinali maloto akutali kwa ine. Ndimalowa mu zidendene zazikulu za amayi anga, ndinkalakalaka tsiku lomwe nditavala zidendene zoyenerera bwino, zodzoladzola komanso zovala zokongola. Ena amati mbiri ya zidendene ndi yomvetsa chisoni, pamene ena amawona ukwati uliwonse ngati siteji ya zidendene zazitali, ndikuwona chochitika chilichonse ngati chikondwerero cha kukongola ndi kalembedwe.

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The-Founders-Nkhani

"Ulendo wanga ku mafakitale a mafashoni unayamba ndi chidwi cha ubwana wa zidendene zazitali. Kuyambira ndi zidendene zazitali, chilakolako changa chinakula mofulumira. Ku XINZIRAIN, tsopano tikupanga nsapato ndi zipangizo zosiyanasiyana, kuphatikizapo nsapato zakunja, nsapato za amuna, nsapato za ana, ndi zina zotero. Zikwama zam'manja. Mzere uliwonse wa mankhwala umasonyeza kudzipereka kwathu ku khalidwe labwino ndi kalembedwe kathu kamene timapanga timasunga luso lamakono, pamene mizere yathu yopangidwa ndi makina imapangitsa kuti tikwaniritse zosowa za msika komanso kukhala ndi luso lapamwamba kwambiri amaphunzitsidwa mosalekeza, kulimbikitsa zatsopano m'magulu onse opanga zinthu kuyambira kulota za zidendene zapamwamba mpaka kutsogolera bizinesi yamitundu yambiri, cholinga changa nthawi zonse chinali kupanga makasitomala kukhala odzidalira komanso okongola sitepe."

Tina nthawi zonse amakonda kwambiri nsapato, makamaka zidendene zazitali. Amakhulupirira kuti ngakhale kuti zovala zingasonyeze kukongola kapena kukopa, nsapato ziyenera kukhala zangwiro—zokwanira ndi zokhutiritsa. Izi zikuyimira kukongola kwachete komanso kudzidalira kozama, mofanana ndi galasi la Cinderella la galasi, lomwe limagwirizana ndi mzimu woyera ndi wodekha. Masiku ano, Tina amalimbikitsa akazi kukumbatira kudzikonda kwawo. Amawona amayi osawerengeka akumva kuti ali ndi mphamvu povala zidendene zoyenerera bwino, zomasula, amalowa molimba mtima m'nkhani zawo.

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The-Founders-Nkhani4

Tina adayamba ulendo wake wopanga nsapato zazimayi pokhazikitsa gulu lake la R&D ndikukhazikitsa mtundu wodziyimira pawokha mu 1998. Adayang'ana kwambiri pakupanga nsapato zazimayi zomasuka, zamafashoni, ndicholinga chophwanya nkhungu ndikutanthauziranso miyezo. Kudzipereka kwake kumakampani kwabweretsa kupambana kwakukulu pamapangidwe achi China. Mapangidwe ake oyambirira, kuphatikizapo masomphenya apadera ndi luso losoka, zakweza chizindikirocho kukhala pamwamba. Kuyambira 2016 mpaka 2018, mtunduwo udawonetsedwa pamndandanda wamafashoni osiyanasiyana ndipo adatenga nawo gawo pa Fashion Week. Mu Ogasiti 2019, idatchedwa mtundu wa nsapato zazimayi zamphamvu kwambiri ku Asia.

M'mafunso aposachedwa, Tina, woyambitsa XINZIRAIN, adalemba zolimbikitsa zake: nyimbo, maphwando, zokumana nazo zosangalatsa, kusweka, kadzutsa, ndi ana ake aamuna. Kwa iye, nsapato zimakhala zowoneka bwino, zomwe zimagogomezera kupendekera kokongola kwa ana a ng'ombe ndikusunga kukongola. Tina amakhulupirira kuti mapazi ndi ofunika kwambiri kuposa nkhope ndipo amayenera kuvala nsapato zabwino kwambiri. Ulendo wa Tina udayamba ndi chidwi chopanga nsapato zazimayi. Mu 1998, adakhazikitsa gulu lake la R&D ndikukhazikitsa mtundu wodziyimira pawokha wopangira nsapato, amayang'ana kwambiri kupanga nsapato zazimayi zabwino, zamafashoni. Kudzipereka kwake kunamuthandiza kuti apambane, zomwe zinamupangitsa kukhala wotchuka m'makampani opanga mafashoni ku China. Mapangidwe ake apachiyambi ndi masomphenya apadera adakweza chizindikiro chake kukhala chapamwamba. Ngakhale chidwi chake chachikulu chimakhalabe nsapato zazimayi, masomphenya a Tina adakula ndikuphatikiza nsapato zachimuna, nsapato za ana, nsapato zakunja, ndi zikwama zam'manja. Kusiyanasiyana kumeneku kukuwonetsa kusinthasintha kwa mtunduwu popanda kusokoneza mtundu ndi kalembedwe. Kuyambira 2016 mpaka 2018, mtunduwo udadziwika bwino, umakhala ndi mindandanda yosiyanasiyana yamafashoni komanso kutenga nawo gawo pa Fashion Week. Mu Ogasiti 2019, XINZIRAIN idalemekezedwa ngati mtundu wa nsapato zazimayi wotchuka kwambiri ku Asia. Ulendo wa Tina ukuwonetsa kudzipereka kwake popangitsa anthu kuti azikhala odzidalira komanso okongola, opatsa kukongola komanso kupatsa mphamvu pamagawo onse.

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