With the rise of consumer upgrades and the digital intelligence era, China's fashion footwear industry is facing unprecedented challenges and opportunities. During this transformative period, XINZIRAIN, a vertically integrated multi-brand women's footwear company, is driving industry upgrades and transformations with innovative thinking to adapt to market changes and fierce competition.
As early as 2015, XINZIRAIN pioneered a comprehensive omnichannel transformation, fully laying out a strategic plan centered on "creating value for customers." In May of that year, XINZIRAIN’s flagship brand Lishangzi (formerly KISSCAT) joined Alibaba’s “New Retail City” as a key partner in Alibaba’s new retail project, utilizing smart services to enhance the shopping experience. Leveraging 10 years of industry experience, Lishangzi has developed the "One Shoe, Three Lasts, Six Sizes" manufacturing standard to address the common issue of ill-fitting shoes for women arround the world, further enhancing wearing comfort.
To meet evolving consumer demands, XINZIRAIN launched its new generation of automated intelligent production lines on August 7, 2018. This production line integrates cutting-edge global manufacturing technologies, overcoming challenges such as diverse fashion footwear designs and meticulous manufacturing processes. It represents a significant leap from traditional manufacturing to intelligent manufacturing, positioning XINZIRAIN at the forefront internationally.
XINZIRAIN’s intelligent production line encompasses three dimensions: automation, digitalization, and intelligence. In automation, machines replace manual labor, reducing workload and increasing efficiency. In digitalization, the system integrates information, automates data analysis, and speeds up execution improvements. In intelligence, the system smartly matches data, stores memories, and processes tasks efficiently. For example, the industrial robot production line has achieved breakthroughs in fashion footwear mass production. The equipment adheres to precise technical specifications and quality standards, enabling full-process automation from product shaping to finishing, while memory storage functions help maintain product quality stability and reduce data entry errors.
The launch of XINZIRAIN’s new production line not only enhances production efficiency but also strengthens our commitment to customized production services. We are equipped to handle large-scale production tasks with precision and quality. As a supplier recognized by the Chinese government, XINZIRAIN is dedicated to providing comprehensive OEM, ODM, Designer branding service, and social responsibility solutions. If you wish to create your own fashion brand, XINZIRAIN is your ideal partner.
Contact XINZIRAIN today to start your journey towards building your fashion brand!
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Post time: Aug-05-2024
