Custom Product Case Study: PRIME by Lishangzishoes

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Brand Story

PRIME is a visionary Thai brand renowned for its minimalist approach and functional design philosophy. Specializing in swimwear and modern fashion, PRIME embodies versatility, elegance, and simplicity. Committed to offering timeless luxury, PRIME creates pieces that cater to contemporary consumers seeking both quality and sophistication. The brand partners with high-end manufacturers to expand its design vision, introducing footwear and handbags that seamlessly complement its evolving collections.

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Products Overview

Key design elements:

  • Neutral, timeless colors: White and black for maximum versatility.
  • Premium metallic hardware featuring PRIME’s monogram, showcasing the brand’s identity.
  • Minimalist bow accents for footwear to enhance femininity without overstatement.
  • Structured yet functional bag design with clean stitching and gold-tone embellishments.

 

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Lishangzishoes collaborated with PRIME to create a bespoke collection of refined footwear and handbags. The customized pieces featured:

  1. Footwear: Chic white high-heeled mules adorned with minimalist bow accents and PRIME’s distinctive metallic logo for an elegant finish.
  2. Handbag: A sophisticated black bucket bag made from premium leather, complete with PRIME's monogrammed hardware for an added touch of luxury.

These designs embody PRIME’s brand essence—subtle luxury defined by sleek lines and contemporary shapes.

Design Inspiration

For Prime’s bespoke bag project, we carefully adhered to a comprehensive customization process to guarantee the highest quality and ensure it perfectly aligned with their luxury brand vision:

PRIME’s custom footwear and handbags are inspired by the harmonious balance of simplicity and functionality. The brand’s aesthetic embraces understated elegance, where minimalist design is paired with careful attention to detail. The white mules are crafted to enhance any outfit, from casual to formal, while the black bucket bag offers both versatility and refinement, making it an essential piece in any wardrobe.

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Customization Process

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Selection of leather

We handpicked premium black full-grain leather for its smooth texture and durability, perfectly capturing Prime’s refined aesthetic. To enhance the bag's luxurious feel, we sourced gold-plated hardware and top-tier stitching materials, achieving a flawless blend of sophistication and practicality.

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Hardware Development

Prime’s signature logo buckle was the centerpiece of this design. We custom-developed the hardware based on precise 3D design specifications provided by Prime, making slight dimension adjustments for optimal proportions and visual impact. Multiple prototypes were produced in gold, matte black, and white resin finishes to ensure perfect alignment with their branding.

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Final Adjustments

The prototypes underwent multiple rounds of refinements to perfect the stitching details, structural alignment, and logo placement. Our quality assurance team ensured the bag’s overall structure maintained durability while retaining its sleek and modern silhouette. Final approvals were secured after presenting the finished samples, ready for bulk production.

Feedback&Further

The collaboration was met with exceptional satisfaction from PRIME, highlighting XINZIRAIN’s ability to interpret and execute their vision seamlessly. PRIME’s customers have praised the footwear and handbag for their comfort, quality, and elegant design, aligning perfectly with PRIME’s brand image.

Following the success of this project, PRIME and XINZIRAIN have already commenced discussions on developing new lines, including expanded handbag designs and additional footwear collections to support PRIME’s growing global audience.

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Post time: Dec-26-2024