Chengdu Women’s Shoes Shining on National TV: From Product Export to Brand Export

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Recently, Chengdu custom women’s shoes were prominently featured on CCTV's "Morning News" as a key example of success in cross-border e-commerce. The report highlighted how the industry has evolved from merely exporting products to establishing a strong global brand presence, reflecting the vibrant opportunities and growth in Chengdu's footwear sector.

Chengdu, often referred to as the "Shoe Capital of China," leads the country in custom women’s shoe manufacturing for fashion business over the international trading. Over 1,600 companies in the city are engaged in shoe production and sales, accounting for one-third of the nation's women’s shoe exports. This year, the integration of cross-border e-commerce has significantly boosted the local industry, with the city’s public service platform processing over 61 million export declarations in the first half of the year, a 276% increase year-on-year.

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In the Wuhou District, known as the hub of Chengdu’s footwear industry, XINZIRAIN has been spearheading the transformation of the industry. By focusing on digital integration and e-commerce empowerment, the region is driving the digital transformation of the shoe industry, making significant strides as a national e-commerce demonstration base. The district is leveraging resources from leading platforms like alibaba.com to strengthen and expand the foreign women’s shoe supply chain.

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As Chengdu continues to blend its rich manufacturing heritage with cutting-edge e-commerce strategies, the city is not only exporting high-quality footwear but also solidifying its brands in the global market. This transition marks a new chapter of growth and opportunity for Chengdu’s dynamic footwear industry.

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Post time: Aug-26-2024