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Yadda AUTRY Ya Canza Daga Gwagwarmaya zuwa Alamar Yuro Miliyan 600: Labarin Nasara Na Musamman

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An kafa shi a cikin 1982, AUTRY, alamar takalman wasanni na Amurka, da farko ya tashi don yin fice tare da wasan tennis, gudu, da takalman motsa jiki. An san shi da zane na retro da kuma alamar takalmi na wasan tennis na "Mai cin lambar yabo", nasarar AUTRY ta ragu bayan mutuwar wanda ya kafa a 2009, wanda ya haifar da raguwa.

A cikin 2019, ƴan kasuwan Italiya sun sami AUTRY, wanda ya haifar da gagarumin sauyi. Siyar da alamar ta haura daga Yuro miliyan 3 a shekarar 2019 zuwa Yuro miliyan 114 a shekarar 2023, tare da ribar EBITDA na Yuro miliyan 35. AUTRY yana da niyyar kaiwa Yuro miliyan 300 a cikin tallace-tallace na shekara nan da 2026— haɓaka ninki 100 cikin shekaru bakwai!

Kwanan nan, Style Capital, wani kamfani mai zaman kansa na Italiya, ya ba da sanarwar shirin saka hannun jari na Yuro miliyan 300 don samun hannun jari mai sarrafawa a AUTRY, wanda yanzu darajarsa ta kai kusan Yuro miliyan 600. Roberta Benaglia ta Style Capital ta bayyana AUTRY a matsayin "kyakkyawan bacci" tare da ƙaƙƙarfan gado da hanyar sadarwa na rarrabawa, cikin wayo tsakanin wasannin gargajiya da sassan alatu.

A cikin 2019, Alberto Raengo da abokan haɗin gwiwa sun sami AUTRY, suna canza shi zuwa yanayin salon rayuwa na zamani. A shekara ta 2021, Asusun Made in Italiya, wanda Mauro Grange ke jagoranta da tsohon Shugaba na GUCCI Patrizio Di Marco, ya ƙara ƙimar AUTRY sosai. Mayar da hankali kan gyare-gyare da ƙirar gargajiya sun taimaka wajen farfado da alamar, wanda ke haifar da haɓakar tallace-tallace mai ban sha'awa.

“Mai cin lambar yabo” AUTRY ya kasance babban samfuri a cikin 1980s. Tawagar AUTRY da aka sabunta ta sake dawo da wannan ƙirar ta al'ada tare da keɓancewa na zamani, mai jan hankali ga sabon tsara. Amfani da launuka masu ƙarfi da zaɓuɓɓukan gyare-gyare, tare da kyan gani na baya, sun haɓaka sha'awar alamar a Turai.
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AUTRY da farko ya mai da hankali kan shaguna na alatu a Turai kuma tun daga lokacin ya haɓaka zuwa kasuwannin Amurka, gami da manyan dillalai kamar Nordstrom da Saks Fifth Avenue. Alamar tana kuma binciken shagunan talla a Asiya, gami da Seoul, Taipei, da Tokyo, tare da shirye-shiryen ci gaba da fadada zuwa babban yankin China. Keɓancewa da tsarin dabarun kasuwa suna taka muhimmiyar rawa a cikin wannan ci gaban duniya.

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Lokacin aikawa: Agusta-28-2024
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